Pollard Banknote Renews Partnership with North Carolina Education Lottery, Enhancing Digital Experience
In a strategic move aimed at elevating the digital landscape of the North Carolina Education Lottery (NCEL), Pollard Banknote has officially secured a renewed contract. The agreement, extending until October 31, 2025, includes options for annual renewals for an additional three years.
This collaboration focuses on enhancing the online gaming experience by analyzing traffic patterns across various channels. Pollard’s expertise will be instrumental in providing insights that contribute to boosting player engagement, loyalty, and overall online satisfaction. The partnership aims to accelerate conversions through innovative multichannel digital strategies, identifying content and cross-sell opportunities while optimizing the user experience.
The decade-long partnership between Pollard Banknote and NCEL has already seen successful ventures, including an iLottery solution through the NeoPollard Interactive (NPi) joint venture. This comprehensive solution integrates player engagement and loyalty programs across all channels, incorporating scratch-off tickets and joint marketing efforts.
NCEL’s Executive Director, Mark Michalko, expressed confidence in Pollard Banknote’s capabilities, stating, “We wanted a partner with the proven know-how to play a pivotal role in our Lottery’s future by fortifying our digital assets within this highly specialized space.”
As part of the broader NeoPollard Interactive joint venture, NCEL joins other lottery partners like Michigan, New Hampshire, and Virginia. The expansion of NPi’s North American presence is evident in recent partnerships with Alberta Lottery and Georgia Lottery, signaling a commitment to further digital lottery opportunities.
The renewed collaboration not only strengthens the existing relationship between Pollard Banknote and NeoGames but also provides additional avenues to pursue digital lottery initiatives independently. This strategic move aligns with the growing trend of enhancing digital offerings in the North American gaming landscape.
While North Carolina faces challenges in introducing sports betting, the renewed focus on the lottery sector demonstrates the state’s commitment to maximizing revenue through data-driven improvements in the digital gaming experience. As neighbouring states advance in sports betting, North Carolina may feel increased pressure to explore this avenue in the near future. Stay tuned for more updates on CasinoAffairs.com as the story unfolds.
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